Customer Centricity in the Ingredients industry
Turning customer insight into growth in global B2B ingredient markets
Understanding the Ingredients industry
The Ingredients industry is complex, with many stakeholders, high technical requirements and global competition across markets and segments.
Customers do not choose suppliers based on price alone. Procurement focuses on cost, stability and supply reliability. Product performance and consistency are critical, as even small variations can have major consequences in production. At the same time, marketing and R&D play an important role earlier in the process by shaping innovation and future demand.
Across segments such as food, pharma, taste, scent, beauty and bioscience, the business model may look similar. However, the value drivers differ significantly.
With benchmarks from ingredients companies across markets, we provide a global perspective on performance and differentiation.
We help ingredient companies identify what truly drives customer preference and where they can differentiate. By understanding the needs of procurement, R&D, supply chain and marketing, we create clarity on where to improve and how to strengthen your position in the market.
Winning the relative game in the Ingredients industry requires understanding how customer preferences differ across functions and where you can outperform competitors on the areas that matter most.
How we create value
Identify key value drivers across procurement, R&D, supply chain and marketing
Enable earlier involvement in customer innovation processes
Turn complex insights into clear priorities
Strengthen differentiation in competitive markets
Activate insights across the organisation
We have helped ingredient companies better understand customer needs and identify where they can improve. This creates a clearer way forward, drives commercial benefit and strengthens collaboration with customers.
Our approach
We use a structured and proven approach that fits particularly well with the Ingredients industry, where complexity is high and alignment is key.
Our 6 steps model create clarity on your most important customer and commercial priorities and ensure that insights are translated into action across the organisation.
- Assess internal go-to-market capabilities
- Map the customer journey
- Analyse key drivers for differentiation
- Prioritise initiatives
- Concretise actions
- Monitor and develop
Multi-level activation is key to turning insights into business impact. These steps enable alignment at group level, prioritisation at regional level and structured follow-up at customer level.
Our approach has proven effective across ingredient companies and ensures that efforts are focused where they create the greatest impact.
Proven to drive up to
growth among promoters
Want to strengthen your position in the Ingredients market?
We help ingredient companies translate customer insight into stronger differentiation, better customer dialogues and measurable commercial impact.
Get in touch to explore how you can win the relative game.