Market Strength
Drive stronger differentiation
By combining customer experience with competitor dimensions, we provide a fact-based view of how you perform against your closest competitors – and where you need to improve to win.
What we do
- Measure the relative strength ratio of competitors
- Identify weak and strong differentiation parameters in comparison to specific competitors (1:1)
- NPS benchmark against key competitors
What you get
- A clear picture of your relative competitive position
- Insight into where you outperform competitors
- Transparency on where you lose preference
A fact-based view of your competitive position
Competitive landscape
A fact-based view of your customers’ loyalty to key competitors to monitor the gap of differentiation.
Best alternatives
Identify the specific competitors that customers consider as key alternatives to your company.
Competitor NPS benchmark
Assess your competitors’ NPS among your customers, creating an overall benchmark of peers in the market.
Differentiation parameters
Assess key differentiation parameters against the best alternative to your company enables you to understand strengths and weaknesses 1:1.
Office
Rahbeks Allé 21, 1801 Frederiksberg C, Danmark