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CX RUN

Our CX maturity model illustrates how integrated CX activities are in companies’ way of doing business. Higher maturity enables companies to operate in a more customer-centric way, but reaching the highest level is not a goal in itself. Companies can establish healthy customer-centric practices at each of the levels.​

 

CX RUN refers to an established stage of CX maturity.

 

Background

Your company is running regular customer surveys and is actively trying to improve customer experience. You invest a lot of effort into turning insights into real actions.

You may be looking for

Facts and direction

Factual documentation for progress and historical benchmark.

Efficient process

A process that is gradually being optimised and adjusted.

Customer-centric behavior

Activating and supporting customer-centric behaviour in the company.

You may be challenged by

Unclear results

Results do not bring any new knowledge and are too general.

Database clean up

Updating customer information is complex and time consuming.

Prioritisation is difficult

Survey initiatives do not get adequate attention internally.

Our CX RUN proposition is focused on:

 

Advise on concrete steps toward CX improvements

Based on customer insights, we help you identify and design concrete actions to initiate change at different levels in your company.

 

Empower local initiative through data

We turn customer insights into a company asset by bringing relevant knowledge to all departments and colleagues.

 

Engage key stakeholders in the company

We build CX relevance and momentum by driving broad engagement across the organisation.

Want to know more?

Stay ahead by following us on LinkedIn – we regularly share insights and practical content on B2B Customer Centricity.

 

Contact us to hear more about how we can help you gain insights and knowledge that will make you stand stronger compared to your competitors.

Peter Aakjær Jensen
Market Director