Search

close

Commercial Excellence

INCREASE LOYALTY AND SALES EFFICIENCY THROUGH 360-DEGREE CUSTOMER INSIGHTS

Increase your B2B sales by 3-4 times

BASED ON 100% DATA- AND RESEARCH-BASED SURVEYS

Our precise, targeted, operational and scalable growth programme features 35 unique dynamics based on research and facts documented in your benchmark.

Ready to test your performance in an environment of trust?
THE KEY TO GROWTH

Unlocking growth potential

The research project Future Sales has designed a systematic formula for B2B sales and defined the key to growth via 7 sales virtues.

The results document that you can:

Grow your B2B sales by 3-4 times

Increase loyalty by +20 NPS points

Increase your sales efficiency by 15-20%

Read more about Future Sales

The 3 growth drivers

WIN, MAINTAIN, INCREASE

Research is specific – it shows exactly where the shoe pinches. Therefore, the data- and research-based analyses of Sales Excellence and Market Benchmarks ensure a strong foundation for B2B sales.

Increasing your B2B sales is a combination of winning new customers, strengthening loyalty and selling more to existing customers.

The research results show that companies with strong sales practices perform significantly better, measured by the three growth drivers that together comprise the company’s sales efficiency.

When implementing strong sales practices in your business, you can expect significant improvement through focused change.

The ability to:

Gain new customers increases by 4.1 times

Maintain revenue among existing customers increases by 2.8 times

Increase revenue among existing customers increases by 3.6 times

“With research and fact-based documentation of where the shoe pinches, we initiate and guide a data-driven change process that breaks down barriers and creates openness, understanding and ownership.”

Carsten Rothmann
Chief Commercial Officer

Data-driven and focused

CONTINUOUS CALIBRATION AND LASTING GROWTH

The data-driven release of your growth potential is based on:

Our Customer Readiness Index which analyses customer behaviour and customer loyalty

The SalesScoreCard base with results from +3,000 SalesScoreCard diagnoses

35 growth dynamics we target the dynamics that will be growth engines in your scalable execution plan

The resulting change is focused, anchored by genuine ownership and driven by continuous impact monitoring.

Tailored growth plan

TARGETED, EFFECTIVE AND SPECIFIC

Once we have screened your customer behaviour and identified your growth potential, we translate our knowledge into a targeted execution plan for your sales development.

This execution plan consists of our 35 unique growth dynamics, which are defined based on empirical performance data and categorised according to The 7 Sales Virtues from Future Sales.

Each dynamic:

Is impactful

Can drive results single-handedly

Is easy to put into practice

Is manageable in everyday life at any company, regardless of size and industry

Based on our SalesScoreCard diagnosis and growth plan, we combine the growth dynamics that match your needs, situation and resources. The result is a targeted execution plan that is continuously scaled to optimise sales efficiency, customer loyalty and lasting growth.

“When everyone focuses on growth potential and prioritises customers equally, our profits increase”

Trine Risager
Head of Credit & Collection of Q8

Are you customer ready?

OUR SalesScoreCard PROVIDES ANSWERS

Customer Agency is an active part of Future Sales, where research and practice are firmly linked and have produced knowledge, documentation and a specific tool.

With the test and diagnostic tool SalesScoreCard, we map your performance, benchmark sales practices and identify growth potential, including recommendations for initiatives that can accelerate your sales development.

Curious about the SalesScoreCard?

Read more Take the test

Cases

meet some of our customers
  • Abena

    "A historically busy period and growth sparked a new corporate strategy and transformation covering the entire sales organisation"

    Divisional Manager at Abena

    Jens Rønn Olesen

    Read case
  • Landia

    "Creating a mutual understanding and direction based on proven facts makes the whole team play better"

    CEO of Landia

    Steen Larsen

    Read case
  • Leasing Fyn

    "It was a WOW experience when I was presented with the documented value of all our employees contributing to sales"

    Director of Leasing Fyn

    Kurt Madsen

    Read case
  • Ljungdahl

    "Seeing sales as a profession has added service sales in all areas of our organisation, and it improves the game – for both us and our customers"

    CEO of Ljungdahl

    Thomas Vilmar

    Read case
  • Q8

    "When everyone focuses on growth potential and prioritises customers equally, our benefits increase"

    Head of Credit & Collection

    Trine Risager

    Read case
  • Titgemeyer

    "It's easy, it's clear – and everything is documented, so the sales diagnosis results are 100% reliable"

    Director of Titgemeyer Scandinavia

    Steen Borner

    Read case
Email

Our experienced team is here to help.

info@customeragency.dk

Telephone

Monday to Friday: 8 AM – 5 PM

Office

We work in the heart of Frederiksberg.

Rahbeks Allé 21, 1801 Frederiksberg C, Danmark