CX FLY
Our CX maturity model illustrates how integrated CX activities are in companies’ way of doing business. Higher maturity enables companies to operate in a more customer-centric way, but reaching the highest level is not a goal in itself. Companies can establish healthy customer-centric practices at each of the levels.
CX FLY refers to the highest stage of CX maturity.
Background
Customer Centricity is established as a way of working across your company and involves basically all employees. A commitment to Customer Centricity is an integral part of your company’s long-term business strategy.

You may be looking for
Documented development
Fact-based case proving a positive link between customer loyalty and commercial results.
Customer-centric identity
Factual base to strengthen and promote your identity as a customer-centric organisation.
Predictable budget
Clear overview over current and future spending on your CX program.
You may be challenged by
High demands
Running the programme is demanding a lot of resources.
Information overload
Large information volume makes it difficult to communicate what really matters.
Competing agendas
Keeping CX high on the agenda internally is difficult due to shifting focus in the company.
Our CX FLY proposition is focused on:
Help you to tune in on commercial value of CX
We help you to pursue the genuine purpose of Customer Centricity – creating commercial value for your company.
Broaden customer focus to entire company
We gradually broaden customer focus in the company to include and engage all functions and departments.
Grow customer-centric culture in the company
We provide concrete input for constructive use of ‘voice of the customer’ in daily conversations in the company.

Want to know more?
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Contact us to hear more about how we can help you gain insights and knowledge that will make you stand stronger compared to your competitors.