CX GO
Our CX maturity model illustrates how integrated CX activities are in companies’ way of doing business. Higher maturity enables companies to operate in a more customer-centric way, but reaching the highest level is not a goal in itself. Companies can establish healthy customer-centric practices at each of the levels.
CX GO refers to an early stage of CX maturity.
Background
Your company is probably running regular customer surveys. Your main focus at this stage is monitoring customer satisfaction and loyalty.
You may be looking for
Facts and direction
Factual documentation for progress and historical benchmark.
Operational value
Insights that are directly usable in the organisation.
Efficient process
A process that is gradually being optimised and adjusted.
You may be challenged by
Unclear results
Results do not bring any new knowledge and are too general.
Database clean up
Updating customer information is complex and time consuming.
Prioritisation is difficult
Survey initiatives do not get adequate attention internally.
Our CX GO proposition is focused on:
Present you with clear direction
We turn customer feedback into clear and actionable recommendations to help you choose the right course of action.
Keep improving the way of working
We are constantly looking for smarter ways to use resources and give you better output from the collaboration.
Making CX a part of everyday conversation
We push for establishing CX as a regular practice in your company. It is not just another project but a way of doing business.
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