CX RUN
Our CX maturity model illustrates how integrated CX activities are in companies’ way of doing business. Higher maturity enables companies to operate in a more customer-centric way, but reaching the highest level is not a goal in itself. Companies can establish healthy customer-centric practices at each of the levels.
CX RUN refers to an established stage of CX maturity.
Background
Your company is running regular customer surveys and is actively trying to improve customer experience. You invest a lot of effort into turning insights into real actions.

You may be looking for
Facts and direction
Factual documentation for progress and historical benchmark.
Efficient process
A process that is gradually being optimised and adjusted.
Customer-centric behavior
Activating and supporting customer-centric behaviour in the company.
You may be challenged by
Unclear results
Results do not bring any new knowledge and are too general.
Database clean up
Updating customer information is complex and time consuming.
Prioritisation is difficult
Survey initiatives do not get adequate attention internally.
Our CX RUN proposition is focused on:
Advise on concrete steps toward CX improvements
Based on customer insights, we help you identify and design concrete actions to initiate change at different levels in your company.
Empower local initiative through data
We turn customer insights into a company asset by bringing relevant knowledge to all departments and colleagues.
Engage key stakeholders in the company
We build CX relevance and momentum by driving broad engagement across the organisation.

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Contact us to hear more about how we can help you gain insights and knowledge that will make you stand stronger compared to your competitors.