CX START
Our CX maturity model illustrates how integrated CX activities are in companies’ way of doing business. Higher maturity enables companies to operate in a more customer-centric way, but reaching the highest level is not a goal in itself. Companies can establish healthy customer-centric practices at each of the levels.
CX START refers to the entry stage of CX maturity.
Background
Your company is likely to have run customer surveys in the past, but not regularly. Your company’s management may have increased focus on customer feedback.

You may be looking for
Facts and direction
Solution that is fundamentally fact based and provides the company with clear direction.
Expertise
A partner who can help you design and execute the right solution for your company.
Easy to absorb
Solution that is easy to understand and unfold internally.
You may be challenged by
Internal barriers
Internally you face challenges related to resources, preferences and prioritization.
Response rate
You might have struggled earlier with low response rates in customer surveys.
Bad data
Relevant customer data is incomplete and difficult to retrieve.
Our CX START proposition is focused on:
Setting up solutions that work
Our solutions are built on clear fact-driven concepts that are designed and proven to drive CX development in B2B companies.
Guiding you with knowledge and expertise
With decades of experience in the CX field and a broad range of subject matter expertise, we are here to support your journey.
Giving you an easy start
Getting started in the right place and at the right pace can be decisive for your company’s CX efforts. We make that choice easy for you.

Want to know more?
Contact us to hear more about how we can help you gain insigths and knowledge that will make you stand stronger compared to your competitors.