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SalesScoreCard

From diagnostic of sales practices
to clear execution plan

Activate and involve your organization

The SalesScoreCard is a fast, research-backed diagnostic for your leadership team. In just 15 minutes, it benchmarks your sales maturity across 7 sales virtues, revealing strengths, gaps, and priorities in a clear, visual format.

Built on both real-world business practice and academic research, the tool translates complex commercial insight into an actionable roadmap for growth.

 

Curious how your sales maturity compares to the best?

Turning complexity into clarity

An actionable, fast-to-deploy diagnostic that…

Translate strategy into measurable action

Evaluates your sales performance across the 7 sales virtues

Identifies which improvements matter most – right now

Engages your leadership and teams in a data-driven, prioritised roadmap

Creates instant clarity and shared focus across functions

Take the test

Why it works

Backed by research from CBS, Customer Agency, Danish Industry & Business Danmark

Validated in 50+ leading B2B companies

Science proven link to higher win rates, customer retention, and revenue growth

Ready when you are

Align. Diagnose. Transform

Run a SalesScoreCard to measure your sales maturity across the 7 virtues

Review your opportunities and benchmarks

Create a shared focus across leadership and functions

Decide where to act – and start winning again

“It’s easy, it’s clear – and everything is documented, so the sales diagnosis results are 100% reliable”

Steen Borner
Director of Titgemeyer Scandinavia

Want to test your performance in an environment of trust?

PROVOCATION THAT CREATES CURIOSITY

Most companies feel provoked by how differently the company’s various functions respond to the SalesScoreCard. Often this feeling of provocation becomes the inspiration that creates curiosity for finding out:

How the company can create mutual understanding

Which sales virtues the company can develop to optimise sales, additional sales and customer retention

How everyone across the organisation can contribute to customer insights, customer loyalty and commercial excellence

Test yourself – it takes 7 minutes

The SalesScoreCard benchmarks your sales practice and identifies specific optimisation opportunities

Take the test

“With research and fact-based documentation of where the shoe pinches, we initiate and guide a data-driven change process that breaks down barriers and creates openness, understanding and ownership.”

Peter Aakjær Jensen
Market Director
Email

Our experienced team is here to help.

info@customeragency.dk

Telephone

Monday to Friday: 8 AM – 5 PM

Office

We work in the heart of Frederiksberg.

Rahbeks Allé 21, 1801 Frederiksberg C, Danmark