SalesScoreCard
From diagnostic of sales practices
to clear execution plan

Activate and involve your organization
The SalesScoreCard is a fast, research-backed diagnostic for your leadership team. In just 15 minutes, it benchmarks your sales maturity across 7 sales virtues, revealing strengths, gaps, and priorities in a clear, visual format.
Built on both real-world business practice and academic research, the tool translates complex commercial insight into an actionable roadmap for growth.
Curious how your sales maturity compares to the best?
Turning complexity into clarity
An actionable, fast-to-deploy diagnostic that…
Translate strategy into measurable action
Evaluates your sales performance across the 7 sales virtues
Identifies which improvements matter most – right now
Engages your leadership and teams in a data-driven, prioritised roadmap
Creates instant clarity and shared focus across functions

Why it works
Backed by research from CBS, Customer Agency, Danish Industry & Business Danmark
Validated in 50+ leading B2B companies
Science proven link to higher win rates, customer retention, and revenue growth

Ready when you are
Align. Diagnose. Transform
Run a SalesScoreCard to measure your sales maturity across the 7 virtues
Review your opportunities and benchmarks
Create a shared focus across leadership and functions
Decide where to act – and start winning again

“It’s easy, it’s clear – and everything is documented, so the sales diagnosis results are 100% reliable”
Want to test your performance in an environment of trust?
PROVOCATION THAT CREATES CURIOSITY
Most companies feel provoked by how differently the company’s various functions respond to the SalesScoreCard. Often this feeling of provocation becomes the inspiration that creates curiosity for finding out:
How the company can create mutual understanding
Which sales virtues the company can develop to optimise sales, additional sales and customer retention
How everyone across the organisation can contribute to customer insights, customer loyalty and commercial excellence
Test yourself – it takes 7 minutes
The SalesScoreCard benchmarks your sales practice and identifies specific optimisation opportunities

“With research and fact-based documentation of where the shoe pinches, we initiate and guide a data-driven change process that breaks down barriers and creates openness, understanding and ownership.”
Telephone
Monday to Friday: 8 AM – 5 PM
Office
We work in the heart of Frederiksberg.
Rahbeks Allé 21, 1801 Frederiksberg C, Danmark