Commercial Excellence
Loyal customer is not an end-goal – but a catalyst for organic growth

Increase your B2B sales with valuable insights
BASED ON 100% DATA- AND RESEARCH-BASED SURVEYS
Our targeted, operational and scalable growth programme features 35 unique dynamics based on research and facts documented in your benchmark.
Ready to test your performance in an environment of trust?
THE KEY TO ORGANIC GROWTH
Unlocking growth potential
Documented impact in using customer insights in the work with customers
2-3 times higher growth rates on promoters
Cohort analysis on 2 years horizon proves significant higher growth for B2B-customers in ‘Promoter-state’ vs. ‘non-promoters’.
50% higher win rates
Cohort analysis on customers getting individual follow-up from surveys proves +50% higher win rates

Sustainable change
In balance with the organisation
Our ‘road map for change’ is based on what we have experienced makes the most sustainable change.
Consequently, it takes into account:
The maturity of the organisation
That many companies already have too many priorities
That this is not a campaign – it is lasting changes
That buy-in from the organisation is fundamental

“With research and fact-based documentation of where the shoe pinches, we initiate and guide a data-driven change process that breaks down barriers and creates openness, understanding and ownership.”
Data-driven and focused
CONTINUOUS CALIBRATION AND LASTING GROWTH
The data-driven release of your growth potential is based on:
Our Customer Readiness Index which analyses customer behaviour and customer loyalty
The SalesScoreCard base with results from +3,000 SalesScoreCard diagnoses
35 growth dynamics we target the dynamics that will be growth engines in your scalable execution plan
The resulting change is focused, anchored by genuine ownership and driven by continuous impact monitoring.

Tailored growth plan
TARGETED, EFFECTIVE AND SPECIFIC
Once we have screened your customer behaviour and identified your growth potential, we translate our knowledge into a targeted execution plan for your sales development.
This execution plan consists of our 35 unique growth dynamics, which are defined based on empirical performance data and categorised according to The 7 Sales Virtues from Future Sales.
Each dynamic:
Is impactful
Can drive results single-handedly
Is easy to put into practice
Is manageable in everyday life at any company, regardless of size and industry
Based on our SalesScoreCard diagnosis and growth plan, we combine the growth dynamics that match your needs, situation and resources. The result is a targeted execution plan that is continuously scaled to optimise sales efficiency, customer loyalty and lasting growth.

“When everyone focuses on growth potential and prioritises customers equally, our profits increase”
Are you customer ready?
OUR SalesScoreCard PROVIDES ANSWERS
Customer Agency is an active part of Future Sales, where research and practice are firmly linked and have produced knowledge, documentation and a specific tool.
With the test and diagnostic tool SalesScoreCard, we map your performance, benchmark sales practices and identify growth potential, including recommendations for initiatives that can accelerate your sales development.
Curious about the SalesScoreCard?

Cases
meet some of our customers
Telephone
Monday to Friday: 8 AM – 5 PM
Office
We work in the heart of Frederiksberg.
Rahbeks Allé 21, 1801 Frederiksberg C, Danmark