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Commercial Excellence

Loyal customer is not an end-goal – but a catalyst for organic growth

Increase your B2B sales with valuable insights

BASED ON 100% DATA- AND RESEARCH-BASED SURVEYS

Our targeted, operational and scalable growth programme features 35 unique dynamics based on research and facts documented in your benchmark.

Ready to test your performance in an environment of trust?
THE KEY TO ORGANIC GROWTH

Unlocking growth potential

Documented impact in using customer insights in the work with customers

2-3 times higher growth rates on promoters

Cohort analysis on 2 years horizon proves significant higher growth for B2B-customers in ‘Promoter-state’ vs. ‘non-promoters’.

50% higher win rates

Cohort analysis on customers getting individual follow-up from surveys proves +50% higher win rates

Read more about Future Sales

Sustainable change

In balance with the organisation

Ourroad map for change’ is based on what we have experienced makes the most sustainable change.

Consequently, it takes into account: 

The maturity of the organisation

That many companies already have too many priorities

That this is not a campaign – it is lasting changes

That buy-in from the organisation is fundamental

“With research and fact-based documentation of where the shoe pinches, we initiate and guide a data-driven change process that breaks down barriers and creates openness, understanding and ownership.”

Peter Aakjær Jensen
Market Director

Data-driven and focused

CONTINUOUS CALIBRATION AND LASTING GROWTH

The data-driven release of your growth potential is based on:

Our Customer Readiness Index which analyses customer behaviour and customer loyalty

The SalesScoreCard base with results from +3,000 SalesScoreCard diagnoses

35 growth dynamics we target the dynamics that will be growth engines in your scalable execution plan

The resulting change is focused, anchored by genuine ownership and driven by continuous impact monitoring.

Tailored growth plan

TARGETED, EFFECTIVE AND SPECIFIC

Once we have screened your customer behaviour and identified your growth potential, we translate our knowledge into a targeted execution plan for your sales development.

This execution plan consists of our 35 unique growth dynamics, which are defined based on empirical performance data and categorised according to The 7 Sales Virtues from Future Sales.

Each dynamic:

Is impactful

Can drive results single-handedly

Is easy to put into practice

Is manageable in everyday life at any company, regardless of size and industry

Based on our SalesScoreCard diagnosis and growth plan, we combine the growth dynamics that match your needs, situation and resources. The result is a targeted execution plan that is continuously scaled to optimise sales efficiency, customer loyalty and lasting growth.

“When everyone focuses on growth potential and prioritises customers equally, our profits increase”

Trine Risager
Head of Credit & Collection of Q8

Are you customer ready?

OUR SalesScoreCard PROVIDES ANSWERS

Customer Agency is an active part of Future Sales, where research and practice are firmly linked and have produced knowledge, documentation and a specific tool.

With the test and diagnostic tool SalesScoreCard, we map your performance, benchmark sales practices and identify growth potential, including recommendations for initiatives that can accelerate your sales development.

Curious about the SalesScoreCard?

Read more Take the test

Cases

meet some of our customers
  • Abena

    "A historically busy period and growth sparked a new corporate strategy and transformation covering the entire sales organisation"

    Divisional Manager at Abena

    Jens Rønn Olesen

    Read case
  • Landia

    "Creating a mutual understanding and direction based on proven facts makes the whole team play better"

    CEO of Landia

    Steen Larsen

    Read case
  • Leasing Fyn

    "It was a WOW experience when I was presented with the documented value of all our employees contributing to sales"

    Director of Leasing Fyn

    Kurt Madsen

    Read case
  • Q8

    "When everyone focuses on growth potential and prioritises customers equally, our benefits increase"

    Head of Credit & Collection

    Trine Risager

    Read case
  • STARK

    "Your customer experience is a joker you can play – and wipe out other players"

    Sales Excellence Director at STARK Danmark

    Jørn Fogh

    Read case
  • AAK

    "We needed customers to give us candid feedback. It was about really listening and making our customers part of our improvement process"

    President of AAK Europe

    Jan Lenferink

    Read case
  • Lindab

    "We consciously consider and allocate our resources where it really matters for our customers"

    Managing Director of Lindab

    Heino Juhl

    Read case
  • APM Terminals

    "By knowing the customer journey in detail, we can stand out precisely where it counts most for our customers"

    CEO of APM Terminals

    Henrik Kristensen

    Read case
Email

Our experienced team is here to help.

info@customeragency.dk

Telephone

Monday to Friday: 8 AM – 5 PM

Office

We work in the heart of Frederiksberg.

Rahbeks Allé 21, 1801 Frederiksberg C, Danmark